In translation from the Nenets "Yamal" means "the end of the earth". There's a harsh climate and permafrost. Even the railway is not built to the capital of the district.

The Labrovaya Factory is located beyond the Arctic Circle, here is quite a modern life. Some of the families of reindeer herders moved to a settled way of life, while others, following tradition, live in plague.

The local population is engaged in reindeer herding, fishing and national crafts. Nenets, the indigenous inhabitants of Yamal, by nature have the kindness and special power of the human spirit.

Here you feel the unity of eternity and the running moment. The world is always new and fresh. Deer go off the paths of ancient censuses.